Facebook for Business

This Facebook for Business course will show you how to use Facebook effectively for your business.

It starts by examining Facebook’s history and its phenomenal growth to almost 3 billion active users. You’ll learn how to set up and optimize your Facebook Business page.

We’ll show you how to create an effective Call to Action, organize your page tabs, and create and build your follower count by sharing engaging content.

There’s information on how to use Instant Experience ads, set up Events, create Live video moments, and use Facebook as a recruitment tool.

In a major section on Facebook advertising, we’ll examine effective ways to boost engagement – including how to define your target audience, choose the right ads for your audience, and effectively design and build your ad content.

Finally, we’ll show you how to test, track, and evaluate your ad campaigns using key metrics.